@MicroLFC

New Beginnings…

A couple of weeks ago I left my day job. This will hopefully lead to two things:

1) I’ll be able to write more often. (My MicroLFC posts dropped off a cliff last year as the day job became all-consuming.)

2) I’ll be able to work for myself and hence have more time to pursue other LFC-related adventures.

Sounds great doesn’t it? The only issue is that I have a mortgage to pay and a family to feed – I’ve got to earn some dosh before I can reach this promised land. So I’m setting up a group of websites to try and earn a 100% web-based income.

The first one is a non-football site that you can find at www.assessmentcentrehq.com which will be a key part of my new shadowy web empire. (This site offers tons of free expert advice for job-hunters and promotion-seekers who are preparing for an interview or assessment centre.)

I’d be incredibly grateful if you could help me get it off the ground by spreading the word on twitter, facebook etc. It would be fantastic if any of you have websites of your own and could link to my new site (which apparently gives new websites a big boost up Google’s rankings).

Thanks folks!
-Mike

A Red On The Road: Jakarta, Indonesia

[Note: This article was first published on the old site, in January 2011.]

The traffic in Jakarta is famously bad. It’s understandable really. (Shuffling 28 million human beings around is a tricky business.)

But even by Jakarta’s lofty standards the traffic jam I was in last night was a corker.

Thousands of brake lights stretched off into the distance and as my taxi inched its way through the manic Saturday-night heart of the Indonesian capital I honestly didn’t know what to expect when I reached my destination.

I was headed to the exotic-sounding ‘Hotel Sultan’ to meet up with the Indonesian LFC Supporters’ Club to watch Liverpool play Wolves.

First and foremost, I was thrilled to have found somewhere to watch the game (I’ve been on the road for 3 months and I’m sick of crappy internet streams), but I’d arranged to attend via some hasty last-minute twitter activity and as such, I hardly had any idea what to expect.

Who are these people? Will there be many of them at the event? What will the venue be like and will there be a decent screen? How do they even watch a football match in Indonesia?? (What exotic footy-spectating rituals might they have?) And most importantly of all, I wondered if I’d be able to get a decent pint.

I needn’t have worried. The evening was a huge success in every way (both on and off the pitch) and the experience will stay with me for a long time.

As an LFC blogger and ‘genuine’ Liverpudlian, I was afforded a very warm welcome. I was met in the hotel foyer by a group of Reds who follow my twitter feed.

We exchanged pleasantries and introductions as I tried manfully to hide my Evertonian-season-ticket-holding wife. Maddeningly, as with with most Bluenoses, she refused to be cowed and remained indignant at being ‘dragged’ to the event.

I told her I was more than happy to visit the Indonesian Everton Supporters’ Club in return, before quickly adding “Oh wait, there isn’t one.” It was a cheap shot, but sometimes you just have to dish it right back to an Evertonian. (Wife or not.)

The venue turned out to be a plush affair, with several big screens, a snazzy contemporary bar with life-size glossy Steven Gerrard cut-outs and LFC memorabilia adorning the walls and ceiling.

Not all events here are so civilised. This shindig had been bankrolled by Standard Chartered, who, lest we forget, are a Big Deal in Asia. The CEO of Standard Chartered’s Asia region was present (he tried painfully to blend in by donning an away kit shirt) and he said a few words prior to kick off:

“We’ve been doing business in Jakarta for 150 years and with Liverpool FC we have an ideal partner to grow, ensuring mutual success…” (Incidentally, he left at half time which was poor form I thought.)

No sooner had he finished speaking than the microphone was under my nose as I was interviewed by the MC. I tried my best not to come across as a total simpleton -tricky at the best of times- before making a bee-line for the bar and chatting with many LFC-supporting cousins.

In all my travels I’ve rarely encountered a warmer, more friendly, more open and welcoming bunch of people. Truly, I was humbled by their hospitality, curiousity and generosity.

Following a rousing pre-match rendition of You’ll Never Walk Alone, we were underway. After 90 raucous minutes, and a Meireles screamer, the Jack Daniels was flowing freely. (Not to mention huge pitchers of Bintang beer.)

A decent band took to the stage and much dancing and celebrating ensued as we toasted the first 3 points of King Kenny’s second coming.

Reflecting on the evening today (with a slightly sore head), I’m thrilled I met them all and both surprised and grateful how quickly they accepted me into the fold. Total strangers, drawn together by a common passion. The reach of Liverpool FC never ceases to amaze me.

Having seen the enthusiasm that Liverpool inspires in the people here, it’s clear that FSG have a huge opportunity in Asia. Harnessing this type of support and chanelling it more effectively into practical benefits for the club must be their aim.

The Indonesian Reds put plenty of cynical UK football fans to shame. They embody what the spirit of supporting Liverpool FC should be about. Passion, unity, good humour and generosity.

Thanks for a great night guys, YNWA.

Modern Football’s Liverpool FC: Anti-Scouse Ticketing and the Wallet-Rape Hotline

5th April 2013, by Mike Kennedy

Ian Ayre Swimming In Pool Of Money

Today is season ticket renewal day. Two things will happen today:

1) Ian Ayre will strip down to his underpants and dive joyously into the Anfield Money Vault. (It’s his favourite day of the year.)

2) The football club I love will take me to the cleaners for a record amount.

The total cost of my season ticket at Anfield for the 2013-14 season will be £900.

There will be 19 league games at Anfield next season which means I’ll be paying £47.37 per game.

Having reflected on it at length, I think it’s an obscene amount of money for Liverpool Football Club to charge its fans.

Take a moment. Stop. Consider the point that we’ve now arrived at by a process of creeping normalcy. Almost FIFTY POUND per game. It’s outrageous.

Each person has a threshold they won’t go beyond, a pivot point in value based on their own personal finances and £50 per match feels perilously close to that point for me.

Contrast my £900 total cost with that of my father-in-law, an Evertonian, who will renew his season ticket at Goodison Park for just £318. (£16.74 per match.)

At the other end of the scale you may hear chastising southern voices: “Stop crying you wuss! Fans at the Emirates pay £89 per match to sit in the Clock End.” Well more fool them. They clearly have more money than sense. (And me.)

Of course the most powerful way any fan can send a message to their club is by voting with their wallet. Stop buying what the club are selling.

Simple, no?

Well it’s not quite that straightforward for me and I know there are many others facing a similar dilemma.

I finally got my own season ticket last year, having waited 16 years to reach the front of the season ticket waiting list. So am I really going to give it up after 1 year?

And of course, if I do give it up, it’s likely that a twatty upper-middle class bloke from Henley-on-Thames, probably called Tim, will fill the void.

Tim will be more than happy to pay top dollar, I’m sure. He’ll arrive at Anfield on match day in daring knitwear and a Barbour jacket and spend most of the match palming his floppy hair to one side. Tim will have a jolly nice day out at Anfield.

And thus the club’s anti-Scouse ticketing policy will continue unabated. The very people who built the brand that FSG market all over the world are being squeezed out. Week after week. Season after season.

Mind you, we’re already so far from the working class roots of Liverpool FC (and football in general) that at this point it’s barely even worth referencing.

Me? A lifelong Red from a working class Scouse family? I’ll likely be watching Liverpool’s home games in a pub on an Arabic satellite channel. Behind the incomprehensible warble of the foreign commentary spewing from the TV I’ll be able to hear the players shouting instructions to one another mid-game, clearly audible amid the placid silence of Anfield. (Tim and his chums are a polite bunch, they’re sitting quietly, they don’t like to make a fuss. Also the ‘Scouse pastries’ they ate before kick off are weighing heavily in their bellies and the 2 pints of dishwater/beer they each had have gone to their heads. Still they didn’t mind paying almost £10 for two beers and they visited the club superstore too, and even bought programmes, so they are welcome back at Anfield any time.)

Tim and his chums are John Henry’s ‘increased gameday revenue’.

So I’m not thrilled at the prospect of giving up my season ticket. Not just because of my personal loss, but also because of what it would represent in the big picture; another microscopic incision in English football’s death by a thousand cuts.

But the fact remains: I can’t afford to pay £900.

So I ruminate on all of this for too long and despite feeling thoroughly pissed off and alienated, I finally decide to call the ticket office and explore the middle-ground option of paying for my season ticket in instalments.

“What the hell are you doing?” I ask myself as I pick up my phone. “You can’t afford it.” I can’t help it. I’ve been raised this way. I need to go to Anfield and watch Liverpool.

So now, as ridiculous as it sounds, I start concocting theories in my mind in justification of the outlay, in defence of the club and I’m trying desperately to find an angle to make it ‘ok’ to spend the £900.

“Chelsea and Arsenal fans are paying a lot more, right? And all the season ticket revenue is going into the summer transfer kitty, ultimately. Isn’t it? So it’s, like, helping the club’s future. Isn’t it?”

(Football fans are sick really, when you think about it. This is the kind of behaviour drug addicts exhibit.)

My spurious justifications don’t change the fact that me and the missus genuinely can’t afford the outlay right now. (I recently became one of the UK’s 2.5 million unemployed.) “Sell something! I can sell my Wii U! That’ll help, do that and pay the rest in instalments. That’s the answer!”

(Honestly, being a football fan must be a form of mental illness.)

So I return to my phone, tortured but perversely compelled to see this through. I’m just about to hit dial when I see the ’0843′ prefix on the ticketline phone number. A super-premium rate line.

More wallet-rape from the club we love.

I’m wary of making the call from my mobile having been stung this way in the past. Suddenly I have a brainwave, I’ll call from Skype. Surely that must be the cheapest possible way to call the LFC Wallet-Rape Hotline?

I clock my Skype balance before the call: £10.05

I make the call, wait on hold for ages (‘Why not keep callers waiting a while? We’re adding to our bank balance every second they’re on hold!’) then I speak to a very helpful girl who explains all the options. I say ‘all the options’ but it’s ultimately a binary choice: pay the £850 in full or apply to pay in instalments and incur a £50 ‘fee’. I opt for the instalments.

At the end of the conversation I make a note of the call duration: 14 minutes and 58 seconds.

I refresh my Skype account page. My new balance is £5.22. Which means the phone call cost me £4.83.

15 minutes divided by £4.83 = 32p per minute.

(Don’t forget I called via the cheapest possible method. Christ knows how much it would’ve cost if I had called from my mobile. North of £1 per minute, I’d guess?)

Maybe I’m out of touch, just an old skinflint, but what’s wrong with using a standard geographical landline number? A number that begins ’0151′?

Is there no end to the club’s avarice? I mean let’s be clear on this, Liverpool are making money from fans calling them who want to give the club money while they’re giving the club money. It’s greedy and insulting.

So where does this rip off behaviour leave us? After all, these are just two small examples I’ve encountered in one day. A pair of tiny breadcrumbs in an endless trail of exploitation.

We pour our heart and soul into supporting our club and what do we get in return? We get taken advantage of. It really is that simple. We give, they take. And for the most part we lap it up.

Football clubs aren’t like the other businesses that we interact with. They’re special. Taking your custom elsewhere or jumping ship to support a competitor just isn’t an option. Your club can treat you like shit and you’ll still come back for more.

Do you feel good about this? Is it a healthy relationship or an abusive one? The more I reflect on it, the worse it makes me feel. About me, about Liverpool FC and about Modern Football as a whole.

But here’s the thing. It doesn’t have to be this way.

If we allow unscrupulous businessmen to ride roughshod over us and our game then unscrupulous businessmen will ride roughshod over us and our game.

If like me you feel passionate about this, for fuck’s sake, make your feelings known. Take action.

Visit the websites for the Football Supporters Federation and Supporters Direct. Sign up. Get involved.

For the LFC-specific issues I raised above, the easiest way to lodge your displeasure is to contact the Liverpool FC Supporters’ Committee which has regular meetings with the club’s senior management.

You can email Karen Gill who is the Committee Chair here: chair@liverpoolfcsc.com

Remember, be nice. Don’t send ranty emails at Karen. She’s on our side. She’s the spearhead that delivers our views, she represents you, so let’s give her the ammo she needs to effect change.

You can also email Robert Humphries who is the committee representative for season ticket holders here: Season-Ticket-Holders@liverpoolfcsc.com

The contact details for every LFC committee member are here. Make your voice heard, get in touch with them and tell them you aren’t happy about the ticket prices and the rip-off phone lines (and anything else that’s got your goat).

Seriously consider joining Spirit of Shankly which is the Liverpool supporters union. They fill an important role in holding the club’s owners to account and representing fans’ views. That has to be a good thing.

Nothing will change unless bread and butter fans like you and me do something about it. So speak up comrade.

-Mike Kennedy (You can find me on twitter here.)

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Meeting The Architects Of Liverpool’s Future

27th March 2013, by Mike Kennedy

LFC Academy

The wind is howling across the exposed training fields of Liverpool’s youth academy. Seriously, it’s bloody freezing.

But despite the weather I’m thrilled to be here along with 9 other bloggers/websites that have been invited to the club’s academy to meet the directors and senior management of Liverpool’s youth system.

I’m genuinely excited at the prospect of speaking with today’s interviewees: Frank McParland (Academy Director), Rodolfo Borrell (Technical Director and Head of Coaching) and Alex Inglethorpe (U21s manager).

It’s a rare opportunity to glimpse behind the curtain and learn more about an important element in the club’s future.

The Academy makes a favourable first impression both in terms of the quality of its facilities and the sheer scale of the site.

It covers 56 acres, has four full-size grass pitches, one with a Polytan surface (I haven’t a clue what that is but it sounds snazzy) and there’s also seven smaller pitches along with an indoor arena. It’s a big place.

Aerial view of Liverpool FC's youth academy

The Academy site.

And of course, everything is in the kind of tip-top minty fresh condition that you would expect at an elite sports facility.

Perfectly manicured, vivid green fields are framed with meticulous white lines. I’ve always been a sucker for a sexy football pitch so I’m entirely seduced.

I resist the urge to put my boots on and charge onto the pitch and instead head for reception, eager to meet with Liverpool’s press officer and the other lads so we can begin today’s session.

After a brief confab in the Academy canteen, we’re ushered through to a spacious briefing room where we await the arrival of McParland, Borrell and Inglethorpe.

Inglethorpe joined Liverpool in late 2012 but McParland and Borrell (along with the now-departed Pep Segura) were Rafa Benitez’s key appointments in his major restructuring of the Academy in 2009.

No Liverpool manager polarised opinion as much as Benitez, but even the Spaniard’s most vehement critics agree that his work in reshaping the club’s youth academy was both necessary and successful.

Borrell strides into the room. He’s an imposing man, large and gruff. It soon becomes clear why Rafa chose him to be such an important cog in the Academy machine; he’s intelligent and authoritative with a deep understanding of the game.

And of course he has the Barca Connection.

Borrell worked at Barcelona for 13 years and having coached at all levels from U11s to U17s he helped to develop players including Fabregas, Messi & Pique. He’s Rafa’s chief necromancer, employed to seed Catalonian black magic into the womb of Liverpool FC.

Rodolfo-Borrell

Rodolfo Borrell (Technical Director / Head of Coaching)

McParland and Inglethorpe arrive and we kick the session off promptly. Jim Boardman from Anfield Road gets things started by asking the trio how they measure success.

McParland: “The ultimate one for us is getting players into the first team. If they’re not good enough for the first team then we want to get some value out of them.

The three of us always discuss it and it’s whatever is best for the lad himself. If we can’t get any more from them we want to get them a club elsewhere. That’s really important to us. There was a time when a lot of kids dropped out of football but we work hard to keep them in the game.”

This is something that McParland is keen to stress and I’ve heard him mention this several times prior to today. It’s to be applauded that they try to find clubs for rejected players as 98% of football’s youth academy prospects won’t play for their club’s senior XI.

Being let go from a club can be a traumatic experience and an alarming proportion of these young lads go off the rails and even turn to crime.

Andy Heaton from the Anfield Wrap asks how much of a focus is placed on attaining silverware versus player development and wonders how the Academy management balance the two priorities.

Inglethorpe: ”The cups and the trophies are important, there’s great pride attached if you win the Next Gen series or the FA Youth Cup and to a degree they’re a benchmark of how good the team is, but the underlying point is we’d happily sacrifice that in the right circumstances, we’d be happy to be bottom of every league if it meant we could find the next Steven Gerrard, Michael Owen or Robbie Fowler because ultimately that’s how we’ll be judged.

There’s plenty of former players with FA Youth Cup medals who are now walking round doing other (non-football) jobs.

The purpose of doing well in those competitions is to see which players can do well in higher pressure situations, as the crowds get bigger, the TV coverage increases, they’re playing in front of the manager etc.”

It’s our first opportunity to hear Inglethorpe speak today and this is the first in a series of articulate and thoughtful answers from him.

Rob Gutmann is representing Well Red magazine (in Gareth Roberts‘ absence) and asks: “With young players you often hear the phrase ‘if they’re good enough they’re old enough’.  We’ve seen players come into the team this year who’ve stepped up their level of performance from how they were playing last year. From your perspective, do you feel it’s part of your job to get them into the first team faster, to encourage that process, to speed their development up, get them into the first team and see how they do?”

Rodolfo Borrell responds (with a subtle Molbyesque Scouse twang to his accent):

“It depends on the individual player’s maturity and knowledge. It’s different for everyone. Some players might be ready for this challenge at an early stage.

Our job is to make sure that when they get that chance, they are ready to face that challenge. It doesn’t depend on the age, it depends on the maturity.

We work with the players day in and day out, the coaches, the technical director, the director, we are always assessing the players. There are many opinions but the manager’s is the ultimate one. He decides who will make the jump.”

McParland: “Everything we do here is to support the manager and the first team. I’d love to win every trophy and every game in the Next Gen and Youth Cup, but it’s primarily about us supporting the manager and the first team.

And we don’t need to flag players to the manager because he actually knows them all by name, he’ll ask us “How’s Jack Dunn doing? How’s Jerome doing?” He knows there’s a flow of players who are going to come through.”

Frank McParland

Frank McParland (Academy Director)

Karl Matchett from the Liverpool Word asks how long McParland thinks it will be before he can attain his aim of having 50% of the first team squad come from the academy and also whether McParland thinks that’s sustainable over time.

McParland: “We’re really happy with the staff we have at the Academy and the coaching programme that we have but it’s the scouting that the key.

Our job every year is to give the reserves 5,6 or 7 players. [Note: The reserves is now the U21s, they are one and the same thing.] Then it’s Alex’s job to get 2-3 or just 1 into the first team squad. We think we’re on the right lines, we’re really pleased with the coaching programme and we’re always trying to refine what we’re doing here.”

The inference here is that McParland and his team can only work with the players they have. It’s down to the scouting team to find gems for the Academy team to polish.

Let’s hope that Dave Fallows and his team can deliver the goods this summer following last year’s scouting restructure.

Paul Machin from Redmen TV asks Inglethorpe: “Obviously Sterling, Suso and Wisdom have drawn plaudits this season, but in the last couple of weeks the most exciting player for your team has been Joao Teixeira. How excited are you to have him back fit & available?”

Inglethorpe: ”He’s eye catching isn’t he? He’s certainly a talent. He’s a really interesting character, he’s come from Sporting Lisbon, they produce some good players and have a great tradition (Figo, Nani, Ronaldo) there’s a lot of history there, so it was a big decision for him to leave.

He came in with an injury, he’s taken time to adapt to the culture, the weather, he’s a young kid who has come over here without family, without friends, he doesn’t speak the language.

He’s over that initial period now and is now training consistently and his qualities are obvious. The manager likes him but also knows there’s still a way to go. He needs to refine some elements of his game and he’ll be more effective.

Those types of players are great to watch, Xavi, Modric, etc, because they connect everyone in the team. They’re like a spider in the middle of a web. Joao needs to be more effective in terms of goals, assists, key passes, he knows this. He’s certainly the most eye catching of the group.

But the ones who got injured in recent weeks, young Brad, the local boy, he’s a tremendous talent, like Samed Yeşil & Marc Pelosi. We need the ones who got injured to get back sooner rather than later.”

Alex-Inglethorpe

Michael Sweeting from This Is Anfield asks: ”From the outside, it looks like recruitment at the academy has slowed down. Has that been a policy to keep the group small? Or is it due to all the changes that happened in the summer?”

Frank McParland initially responds by saying “nothing has changed in terms of recruitment” but then seems to contradict this….

McParland: “In the past we used to sign a lot of people that we brought in just to look at but now we don’t always sign them. We’re looking for top players now. In the past we sometimes signed players that would help the other ones.”

That sounds to me like something has changed. In the past the club would sign some youth players that they felt would help the development of the other star performers (even if they weren’t good enough to make the grade in their own right).

This sounds a bit mercenary, but the logic is sound. If you need to sign a few water-carriers to help a special talent fulfil his potential, then that seems like an easy judgment call to make. But it now appears the club are only interested in signing special talents.

I ask Rodolfo Borrell: “What are the main challenges that you face in trying to develop Scouse and English kids compared to Spanish ones? Technically and physically on the field, but also off the field, mentally and socially?”

Borrell: “Well I just think the football is really different here. How the game is played in general. Each country is different and has its own characteristics. What’s really important is to implement some things that can make the British players better.

The profile of players is different here. The play is Spain is more technical and tactical, especially more technical. Here the play is more physical, but you cannot change this. Many things in England are great, it’s not right to try and change everything. This (the Premier League) is the best league in the world.

In terms of social background it’s similar, lots of players from different backgrounds. The best players to represent us are first, Scouse, second English and third, foreign. But I would say if we are going to bring a foreign player over here, he has to be a lot better than we already have.”

(This is exactly what McParland told Sachin Nakrani of the Guardian last year: “If there are two players worth looking at, one is English and one is foreign, and they’re at exactly the same level, we’d always take the English player. If one is English and one is Scouse, and they’re at exactly the same level, we would 100% always take the Scouse one, because our club’s identity has always been about having local kids coming through and we’re desperate to carry that on.”)

I ask McParland what percentage of players at the Academy are Scouse, British & foreign.

McParland: “About 75% of our players are from within a hour away.”

Borrell: “The local players know what it means to play for Liverpool. They’ve sat at Anfield since they were small. If you know what it means to the people of Liverpool, you will represent yourself better.”

McParland: “You always get it when you have foreign players or someone who has moved to the city; no-one can believe it when they go to Anfield and hear the fans singing You’ll Never Walk Alone.”

Borrell: “The first thing I say to a foreign player when they come here is “I’m a foreigner too, we may have talent or something to benefit Liverpool, but it’s us who has to adapt to here, not the other way around”. We have to adapt to this society.”

Lewis Dunwoody from the Bib Theorists asks: “How much of an icon is Jamie Carragher to the kids here? And how much of an example does he set to them?”

Inglethorpe: ”You could write a thesis watching Jamie Carragher train. I was watching him at Melwood this morning playing with some of the younger lads. The enthusiasm he has, knowing he’s about to retire, playing in a game with young lads, my god he plays like it’s a world cup final.

When we play five-a-side the group splits up and the coaches each referee a game. No-one wants to be chosen to be the referee for the match that includes Carragher’s team because he contests every decision, the stick you get from him is terrible. He is a incredible competitor.

If ever there was an example to a young kid of someone with talent, who made the absolute best of the talent they were given, through sheer desire and willpower it’s Carragher. It’s incredible when you see him train.”

McParland: “His boy is here and he comes here 3-4 times a week. With his Dad. He watches every game. The kids all know his name.”

Inglethorpe: ”And he knows all the kids’ names.”

McParland: “We won’t realise how much we’ll miss him properly until he leaves.”

I ask Frank if he thinks Carragher will remain at the club, in some capacity.

McParland: “We’d love him to be involved. If he wanted to do something with us, we’d find something. We’d love that, but I think the manager has plans. I don’t know what he’s going to do, but he’ll have lots of offers I’m sure. Whatever he does he’ll have Liverpool in his heart.”

Interesting comment there from Frank: ‘I think the manager has plans’. Intriguing. Carragher is apparently signed up to be a Sky Sports pundit next season, presumably alongside Nerdgasm Neville. Wonder how that will pan out?

Borrell: “I’ve said many times, Carragher represents everything that Liverpool is about. His focus, determination, he has the club in his heart. He has been a great servant.

It’s a pity (he’s leaving) because nowadays it’s difficult to find this. The lads now have everything too easy, they lack hunger because they have everything. In the past, the children had less, so they wanted more. And they spent more time in the park playing with their mates.”

Alex-Inglethorpe3

Dan Kennett is here on behalf of the Tomkins Times and asks what success looks like for the Academy and if they believe ‘burnout’ is a real thing or just a media label.

McParland: “The ultimate success for us is when they play 100 games. We’ve done well seeing players get early debuts and starts, but that’s a little bit superficial in some respects.

We’d love to see our players get 100-200 games, that would be the ultimate success.

There is burnout. The sports scientists get a lot of stick, but for the modern game they are imperitive.

When I came back, 3 and a half years ago, there was one sports scientist here, he worked with 5 players. I said ‘why are you only covering 5 players?’ and he said ‘well these are the 5 best ones’. None of those 5 have come through. All of his time was spent with 5 players and there was only 1 man looking at this.

Now we have a department of 7 or 8 sports scientists and the kids are wearing GPS trackers and heart monitors, the physios are talking every morning, there’s daily briefings, it’s a very professional and technological game now.”

This is an interesting insight into life before Rafa’s bloodletting at the Academy in 2009. For the club to have only 1 sports scientist in the modern environment of European football is staggering. This oversight is compounded by the fact he was only working with 5 players. (The academy has around 200 signed players on the books at any one time.) For a club with elite aspirations this was clearly unacceptable.

For the record, the staff roster at the Academy has burgeoned in recent years to reflect the increased focus on youth development.

Liverpool FC's academy staff roster

Inglethorpe: “There’s different types of burnout. A lot of the time for young players it’s mental more than physical. For a youth team player going to Melwood to train with the first team for a week, the first 1 or 2 days can be great, but it can get harder.

We need to recognise different types in the academy. People are born at different points in the same age bracket, in the year, this affects relative age and maturation.

The big thing for me is what the player is going to look like when he’s 22. Not what he’s like when he’s 18. You can have the best U18s team in the world, but their potential might end there.

Sometimes players haven’t had their testosterone kick, so looking at them in a group of others who have isn’t fair because they’re playing in a different body to every one else.

We’re fortunate at the moment in that we have a manager who knows the process of youth development, he has a belief in youth and an understanding of the process involved.

The manager is unique in the Premier League, he knows all the youth players’ names. He watches every game. We’re very lucky in that regard.”

This can only be a good thing for Liverpool. Brendan Rodgers has spoken many times about fostering a ‘one club mentality’ and how he wants the youth players to approach the game in a similar style to the senior team. Integrating the club from bottom to top seems like a no-brainer. Even so, it’s heartening to hear that the manager is so involved.

Andy Richardson from Live4Liverpool asks: “What characteristics do you look for in a Youth Player and can any deficiencies be developed?”

Inglethorpe: “I think integrity is important. The best and most successful players I’ve worked with have that.

And their ability to self-analyse is second to none. Having an ability to critique their own performance and do something about it. That’s elite. That’s an elite trait.

If there’s a weakness with a player, under fatigue and pressure that will come out.”

McParland: “I always look for the ones with a big heart. We always say ‘the quality is the quality’, but top players have got something else, they have something deep down. And that’s not something that can be taught. If I look at our players at age 9 and then again when they’re 13, it’s the same ones who have got something special, I look for that winning mentality.”

Inglethorpe: “I’ve got a real thing for the ‘silver medalist’. Players who can spot a problem, overcome it and succeed. Top players can adapt.”

Our time with the trio is drawing to a close and we’re reminded that there’s only a few minutes left. Andy Heaton asks Alex Inglethorpe if there’s any difference in attitude between the kids in Liverpool and London (Inglethorpe joined Liverpool from Spurs).

Inglethorpe: “Kids are kids everywhere, but the accents change. There’s a real resilience in the local boys here at the Academy. They are mentally tough and there’s a definite steel about them. You hear about it in times gone by and you look at the characteristics of when Carragher plays, Gerrard plays, Rooney plays, there is a knowledge of how to win, it’s a real inner steel. You might get the odd kid in London who has that, but by and large it would be more unusual to see a kid here who doesn’t have that.”

I ask a final question: “I’ve always thought it would better if the club was on one site, rather than being split between Melwood and Kirkby. What are your thoughts on that and is this likely to change?”

McParland: “The manager wants it. The owners would like it. It would be great for our kids to be close to the first team. It would be fantastic for us to do it. Everyone would like it to happen. The manager has spoken about it a lot.

That said, there’s a really good relationship in place as it is. We’ve been at Melwood for the last 3 days and the dialogue with the manager is the best it’s ever been so there’s a clear thread between both sites.”

And with that the briefing draws to a close.

We say our ‘thank you’s’ and there’s plenty of handshakes before we slowly file out of the room chatting amongst ourselves and sharing our impressions, keen to linger and to delay our return to the cutting winds outside.

LFC Academy

Prior to the briefing I was eagerly anticipating meeting Rodolfo Borrell and I certainly wasn’t disappointed, he spoke intelligently and with conviction.

But the star of the show, for me, was Alex Inglethorpe. It’s obvious why the club were so eager to poach him from Spurs. Intelligent, articulate and insightful, he’s a very modern, forward-thinking and well-rounded football man who clearly has a big future ahead of him.

Sachin Nakrani described Frank McParland as “modest, warm and funny” and I couldn’t put it better. Frank is a lifelong Kopite, who has worked at the club in some capacity for over 20 years and it shows.

It’s good to know that someone who clearly lives and breathes Liverpool FC is at the helm.

We’re 4 years into McParland’s directorship at the Academy and after a long drought several youngsters have broken into the senior squad recently. While dyed-in-the-wool cynics would be right to point to the paucity of the senior squad as a contributing factor, it’s clear that several of the current crop of youngsters possess the x-factor that’s needed to establish themselves as top flight footballers.

Having a fruitful and productive youth system in place has always been important in football, but with the introduction of Financial Fair Play, the emphasis on homegrown players and an ownership regime in place who put such a focus on youth development it’s fair to say that -along with Brendan Rodgers- these three men are fundamental to the future success of Liverpool FC.

As a fan, it’s reassuring to know that this important element of our club is in such safe hands and I’m genuinely excited to see the fruits of their labours over the coming years.

-Mike Kennedy (You can follow me on Twitter here.)

Further reading/resources on Liverpool’s Academy/Youth system

The ever-diligent Andy Heaton from the The Anfield Wrap recorded the full session, you can find the audio here.

Paul Machin from Redmen TV recorded plenty of video too, you can find it here.

Sachin Nakrani, Guardian journalist (and Liverpool fan) did a superb interview with Frank McParland in late 2012 which remains relevant and is well worth a read. It goes into detail on the specifics of the Academy’s setup, aims for the future and Rafa’s impact in shaping youth development at Liverpool. Sachin’s Guardian article is here but it’s heavily edited – all the juicy detail is in the full transcript of the interview itself which Sachin later posted on TAW, here.

In January 2013 two excellent articles on Liverpool’s youth setup were published in the Daily Mail (of all places), the first is here and the second is here.

You can learn more about all of the Academy staff and current playing roster here.

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Forget United Mismatch, Rodgers’ Liverpool Renaissance Remains On Course

A trip to Old Trafford is always a tough test, but Sunday’s game felt like a timely examination for Brendan Rodgers’ fledgling Liverpool side.

Would it be an auspicious watershed game, underlining Liverpool’s revival under the Ulsterman or would it act as a chastening reminder of how far the Reds still have to go?

(The game didn’t need to represent either extreme of course, but the narrative surrounding Liverpool -and Brendan Rodgers- apparently must be binary: improvement/regression, genius/tosser, hero/villain etc.)

Sadly for Liverpool and their manager the United game exposed the disparate nature of the current Reds’ team.

Personally I wasn’t too disappointed by the result as I was certain that Liverpool would get beat (so I’d made the necessary mental preparations before the game). My only surprise was that United didn’t enjoy a larger winning margin. This Liverpool team are the perfect opponent for United; they play wide open football and are profoundly vulnerable when they lose possession.

Any lingering doubts about the certainty of a Liverpool defeat were banished when the team walked onto the pitch wearing red socks with black shirts and black shorts. If there’s one thing seasoned Liverpool supporters have learned in the last 40 years it’s that unconventional kit combinations rarely lead to good things. (I’m only half joking.)

So in the aftermath of the United defeat let’s reflect on why this cavernous 24-point gap exists.

You can discuss systems, formations, stats and tactics until the cows come home (and we often do of course – that’s MicroLFC’s raison d’être), but the harsh and ultimate truth at the moment is that Liverpool simply don’t have enough elite players to consistently compete with the likes of United.

At the highest echelons of football a team is only as strong as its weakest link and this Liverpool side is being undermined by more than one.

Rodgers is making a good fist of it and for many fans the improvements are clear. But tactical nous, man-management & motivation can only get you so far. You can’t make a silk purse out of a sow’s ear.

The players who faced United fall into two distinct camps:

Reina, Skrtel, Agger, Gerrard, Lucas, Suarez, Johnson. Blue chip, top tier players.

Downing, Sterling, Borini, Allen, Henderson, Wisdom. This group are currently -for a variety of reasons- not having a big enough impact on games on a consistent basis and it’s players from this cross-section that aren’t contributing as effectively as many fans would like.

So where do we go from here?

Let’s take a closer look at this second group.

Andre Wisdom is a Rolls Royce prospect. Most fans rate him very highly but he has no business being in a Liverpool FC starting XI at Old Trafford. Not yet.

Wisdom should be Liverpool’s third choice right back, but he’s been fast-tracked to the frontline. Not out of a noble belief in the virtues of youth, but out of desperation. It’s important we keep perspective on just how thin Liverpool’s squad is and Wisdom’s inclusion highlights this perfectly.

Similarly, in an ideal world Sterling wouldn’t have to be a regular starter and against United he again struggled to impact the game in a meaningful way. At this stage of his development he’d be better suited to being an impact sub/league cup starter. He’s doing incredibly well. For a boy.

In time Sterling will become more consistent and the runs that currently lead down blind alleys will give way to better decisions and more end-product as he gains experience.

Downing. It’s obscene that Liverpool paid £20m for such a mediocre footballer isn’t it? It’s harsh, but true: sign mid-table players and you get a mid-table team. Liverpool should sell him while there’s some value to be had. Chalk his signing up to experience and move on. Pronto.

It was welcome to see Joe Allen snapping into some tackles with intensity but he needs to show more ambition both with and without the ball as he develops. (He’s only 22, remember.)

Even though Allen clearly looks uncomfortable receiving the ball with his back to goal, it was good to see him playing in a slightly advanced position as it will benefit his development. (But did he have to play there against United? And might it not have been better to start with Henderson instead of Allen? And to use Gerrard as the foremost of the midfield three?)

Sturridge looked sharp and hungry and showed great anticipation for his goal when he followed in on Gerrard’s shot. That’s bread and butter centre forward play and it’s fantastic to see someone in that position, scoring goals like that for Liverpool again.

(It felt like the type of goal Dirk Kuyt could’ve scored. Or Maxi or Bellamy for that matter. Boy have we missed those ‘peripheral scorers’ this season. As a side issue, all three players could have flourished in a Rodgers’ 4-3-3. It’s a real shame they didn’t stick around for another season. Their goals, experience and game intelligence would have been priceless assets for Rodgers in his introductory season.)

Sturridge has made a promising start, but Rodgers needs a further 2-3 top quality players in his first eleven before this team can realise its aspirations. Until then defeats like this will continue to stain Liverpool’s progress.

It doesn’t feel like it right now under the shadow of a defeat to bitter rivals, but the future remains bright for Liverpool.

Rodgers’ side is improving and with each passing month the young members of the squad are gaining valuable experience.

Significant wage bill savings have been made this year and the manager knows who he still needs to ship out and where the quality gaps are in his team. FSG’s purse strings will be loosened in the summer (significantly, I think).

Sturridge and Borini will add an extra dimension to Liverpool’s play in the latter half of this transformational season too.

So despite Sunday’s result the club is still moving in the right direction.

Let’s shrug the United defeat off for what it is: 3 points lost in a evolutionary period. Nothing more. They caught Liverpool at a good time in their development, with inconsistent performances being commonplace. If Liverpool can add a few more thoroughbred players to the group (Sturridge looks like he may be one) then it’s unlikely United will be 21 points ahead of Liverpool the next time the two old rivals meet.

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